We Are Xi
SunTags Activation (Buenos Aires / Global

DER was selected by We Are Xi (UK) as its team in Buenos Aires for a global SunTags brand activation across 4 simultaneous cities (Buenos Aires, London, Cape Town, Tokyo). The end client was managed by Grey, one of the largest advertising agencies in the world. DER was responsible for location scouting (11+ areas analyzed with ShadeMap), local production budgets, urban furniture design and fabrication, coordination of municipal permits, and videography. A chemistry session was held with the end client. The project did not move forward due to the client’s decision, with no responsibility on DER’s part.